Know more. Fear less.

Information and tools that help you recognize potential threats earlier, to keep yourself and loved ones safer.

Learn to recognize potential danger early, trust your instincts, and move through life with confidence, not fear.

"The staff is still talking about the experience"

“Kelly lit up the room with her insights and strategies for daily living for my staff at our All-Staff retreat. The staff is still talking about the experience and the opportunities for “small noticing.” Also grateful for the follow-up resources and tools to continue the education and awareness.”

Jeremy Schreifels
Executive Director, Milestones MN

"immediately usable in real-world scenarios"

“Kelly delivered a thoughtful, well-structured talk on situational awareness. The practical guidance she shared is immediately usable in real-world scenarios.”   

 

Jeffrey G.
Chief Security Officer
The Coca-Cola Company

"Highly recommend this training"

“Our team recently participated in a Situational Awareness 101 training led by Kelly Sayre, and it was absolutely fantastic! Her engaging style, combining humor and direct communication, made the material both accessible and impactful. Her humility created a comfortable learning environment. We highly recommend this training to any organization looking to enhance workplace safety and individual well-being.”

-Megan H.

"Engaging, informative, relatable, and personal"

“On behalf of the Minnesota Festivals & Events Association, it’s my pleasure to write a recommendation for Kelly and the Diamond Group. The topic of safety and security will forever be a hot topic for the events industry and is a topic we cover at our annual conference and throughout the year, but Kelly offers a unique perspective to the ongoing conversation. Her presentation is engaging, informative, relatable, and personal.” 

-Junia Joseph-Benham

Definitely recommending your lunch & learn format

“Your presentation on Situational Awareness was truly captivating in all the best ways. Both the content and the way in which you shared it were equally impressive, and it’s certainly a message that will stick with me. It is especially important as we return to an in-person office environment. I am definitely recommending your lunch & learn format to other contacts in my network!” 

-Katie Banahan

Kelly is a trailblazer

“Kelly is a trailblazer. She brings great intel to a topic that often goes undiscussed and unfortunately is very prevalent. We all could use a refresher course from Kelly. Organizations of all sizes and industries would benefit from her expertise.” 

-Trey Turbett

"WOULD HIGHLY RECOMMEND"

“Our company travels around the state working with dental offices. Since our environment is different everyday we felt it was important to provide our team the tools to stay safe. Kelly first came to our office in the summer of 2020 and then again recently. Both times we were impressed with the ease to have a conversation with her and ask questions. A big take away for us was how much Kelly stressed how there is no “one way” to handle things and to trust your gut. Along with the presentation/training she provided daily exercises to help us stay sharp! Time well spent! Thank you Kelly!”

– Leanne Mathieu Kramer, LDA, CDPMA, CDIPC

"Amazing Educator"

“My daughter and I had a training with Kelly. We highly recommend the training, resources, and tools! Her expertise and experience are extremely helpful. She is an amazing educator and communicator.”

– Lana

"Phenomenal Job"

“Great training! Great mission! Great instructor. Kelly did a phenomenal job in delivering the importance of Situational Awareness. Highly recommended!”

– Adir

"Relatable Scenarios and Practical Tips"

“I have been following The Diamond Arrow Group since it started and really wanted to see Kelly speak in person. I finally got the chance last weekend and was not disappointed! Kelly does a great job of explaining what someone can do in a bad situation by using relatable scenarios and practical tactics. You can tell she has a passion for helping others. I look forward to learning more in the future!”

– Amanda

Clear, Insightful, and Achievable

“I wanted to extend a sincere thank you for joining us as an educational session speaker at our 2023 State Leadership Conference! I attended your presentation on Wednesday, and it was excellent. Not only were you poised and engaging, but your information on increasing situational awareness as both a means of self-defense and confidence development was clear, insightful, and achievable. It is clear how your experiences have impacted your dedication, which in turn impacts those in the audience. The HOSA team and I are so grateful that you took the time to prepare this session and share your knowledge, experience, and story (plus two signed books!) with our members.”

– Ella W.; Junior and the rising Public Relations Officer of Minnesota HOSA

Imagine a world where you can go where you want, participate in activities that make you feel alive, and enjoy going about your day exactly how you want fully confident that you can handle anything or anyone who tries to interrupt your peaceful existence.

The Diamond Arrow Group is your trusted resource for guiding you along the journey of owning your space in this world through situational awareness.

Sharp Woman Book

GET THE BOOK!

Sharp Women:

Embrace Your Intuition, Build Your Situational Awareness, and Live Life Unafraid

As a woman, you have unbelievable intuition skills. You notice when a loved one is “off.” You feel the vibe or energy of a place. Your amazing instincts help you take care of others.

What if you could use these natural abilities to build your situational awareness and avoid a dangerous situation?

What if you could learn to recognize and articulate the early warning signs of microagressions and take action to prevent a traumatic experience? Now you can.

Get the book or audio book.

GET YOUR COPY TODAY!
Two women at a client event sitting at a table smiling at the camera with a Sharp Women book on the table
Kelly speaking to SCSU

Hey there, Sharp Woman!

Get on the Diamond Arrow Group email list to sharpen your situational awareness and boost your confidence, wherever life takes you.

We’re all about helping you stay prepared, empowered, and unstoppable—no spammy gunk, just practical advice and tools that hit the mark.

Join below!

Kelly Sayre with guest speaker at Sharp Women Launch event

The Diamond Arrow Group Difference

A lot of security companies now advertise “situational awareness training.” In many cases, it’s a buzzword added to traditional active threat programs.

Those programs are usually taught by instructors with military or law enforcement backgrounds. They’re highly skilled professionals, but their training is built around responding once a threat already exists.

That means the focus is on what to do when your choices are reduced to running, barricading, or fighting.

But what if your goal is to avoid getting to that point at all?

That’s where The Diamond Arrow Group is different.

Our training teaches everyday people how to use the instincts, observations, and decision-making skills they already rely on in daily life, and sharpen them into practical tools that help identify risk early and prevent situations from escalating in the first place.

You can spend hours in tactical training trying to translate those lessons into real-world scenarios.

Or you can start with the skills that actually help people recognize danger sooner and act sooner.

If your goal is prevention, not just reaction, let’s talk.

The Diamond Arrow Group is a certified woman-owned business in the State of Minnesota.