About Us

The Diamond Arrow Group

Helping Prevent Trauma and Save Lives through Situational Awareness Training

There is no perfect answer or prescription for avoiding violence. If you’re wondering what you can do to prevent anything bad from ever happening to you or someone you love, we’re going to be honest with you—nothing.

But, there is so much women and men can do – and must do – to sharpen their situational awareness and put their personal safety top of mind.

The Diamond Arrow Group helps individuals gain the confidence to move forward and live life on their own terms through situational awareness training. Let us help you feel confident in your intuition and personal safety skills! Learn more about our training solutions for individuals and businesses.

The Diamond Arrow Group is the Leader in Situational Awareness Training

We are leading THIS movement

The Diamond Arrow Group is at the forefront of working with experts in threat assessment, violence prevention, advocacy, executive business coaching, and organizational strategy to bring impactful training that anyone can relate to and apply in their life. If we are going to bring about real change in trauma and violence prevention, then we need to bring everyone to the table to share knowledge, find synergy, establish best practices, and create real impact!

What does Kelly stand for as a leader of THIS movement

Kelly Sayre, founder and President, strives to live the Sharp Women mantra every day. To be bold in facing the harsh and often horrible realities victims of trauma and violence experience to bring honesty and transparency to every Diamond Arrow Group training. To be curious with those whose expertise far exceeds her, as well as her biases that shape her perspective of the world around her. To be kind to others and herself along this journey. Growth involves letting go of long-held beliefs in order to expand our knowledge and understanding of ourselves and others. And to stay sharp by striving to make small improvements on a daily basis in order to have a positive and long-term impact on my confidence.

About Kelly Sayre

Founder and President of The Diamond Arrow Group

Kelly Sayre empowers women with realistic tactics and tools to help them live life safely and on their own terms. Her refreshing angle on women’s safety emphasizes non-physical, proactive situational awareness techniques that recognize and avoid threatening situations before they happen.

With a grounded approach and high energy, Kelly works with law enforcement, nonprofit, corporate and youth organizations on emergency preparedness, situational awareness training and personal safety. She is a frequent speaker at national events and a guest on global podcasts.

Kelly is trained in FEMA’s Community Emergency Response Team program, the Department of Homeland Security’s Active Shooter Preparedness Workshop, and Texas A&M Extension Service’s crisis communications. She is a member of the Association of Threat Assessment Professionals, Forum of Executive Women, and an Executive Board Member of the Tri-County Humane Society.

Why is this her passion?

“It started as (what I thought) a simple question, “What is situational awareness?”, but no one could give me an answer in terms and examples I could relate to as a non-military and non-law enforcement person. I wanted to learn how to recognize the early warning signs that something was off in my environment and avoid a potentially dangerous situation. The more I searched for answers, the more I realized the life skills I was using every day to be mindful, to be present in my relationships, and to understand the world around me, were the same foundational skills used in the tactical trainings I was studying. It was a lightbulb moment for me. And I decided to share that light with anyone looking for answers.”

One more thing…straight from Kelly:

“For years, I worked to be who everyone else wanted me to be. I’m still not quite recovered, but with each passing day, it gets better. I believe everyone can learn how to be a badass with a kind heart.

In my personal life, any semblance of a peaceful moment is often interrupted by my two young boys, husband, or our 190-pound Great Dane.”

– Kelly Sayre