About Us

The Diamond Arrow Group

Giving life-saving advice

There is no perfect answer or prescription for avoiding violence. If you’re wondering what you can do to prevent anything bad from ever happening to you or someone you love, we’re going to be honest with you—nothing.

But there is much women and men can do – and must do — to sharpen their situational awareness and put their personal safety top of mind and practice. 

Learn more about our courses, corporate training, and keynote speaker services.

Our Mission

The Diamond Arrow Group helps individuals have confidence moving forward to live life on their own terms.

An arrow through a diamond signifies courage moving forward. Let us help you feel confident in your intuition and personal safety skills so you can live life on your terms!

About Kelly Sayre

Founder and President of The Diamond Arrow Group

Kelly Sayre empowers women with realistic tactics and tools to help them live life safely and on their own terms. Her refreshing angle on women’s safety emphasizes non-physical, proactive situational awareness techniques that recognize and avoid threatening situations before they happen. 

With a grounded approach and high energy, Kelly works with law enforcement, nonprofit, corporate and youth organizations on emergency preparedness, situational awareness training and personal safety. She is a frequent speaker at national events and a guest on global podcasts.  

Kelly is trained in FEMA’s Community Emergency Response Team program, the Department of Homeland Security’s Active Shooter Preparedness Workshop, and Texas A&M Extension Service’s crisis communications. She is a member of the Association of Threat Assessment Professionals, Forum of Executive Women, and an Executive Board Member of the Tri-County Humane Society.

One more thing…straight from Kelly:

“For years, I worked to be who everyone else wanted me to be. I’m still not quite recovered, but with each passing day, it gets better. I believe everyone can learn how to be a badass with a kind heart.

In my personal life, any semblance of a peaceful moment is often interrupted by my two young boys, husband, or our 190-pound Great Dane.”

– Kelly Sayre

Contact Kelly

Have questions? Connect with Kelly!

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An arrow through a diamond symbolizes courage moving forward.

Learn how to become situationally aware to spot dangers before they happen.